The world-renowned Tiffany company wanted to create an activation in London to launch their latest perfume in time for the busy festive season. They identified the iconic Covent Garden as their destination of choice and through one of our agency partners and months of planning a pop up skating rink was installed by us, alongside their merchandise store. Clear and visually stunning brand awareness was key to the activations success. As you can see from the pictures, the final result was breathtaking! Voted London’s best pop up skating rink it was fully booked throughout the entire five week run and also enabled Tiffany to achieve record sales for their perfume.